"Nestlé MUNCH ROLLz"

Globally renowned and with more than 100 years of expertise in the chocolate industry, Nestlé now introduces MUNCH Rollz in Bangladesh. Nestlé MUNCH Rollz is a yummy chocolate coated wafer with delicious chocolate cream filling inside to give you a crunchiness treat. Within the very short period it has been enjoying the pride of the Brand Leader by using various IMC tools like advertising,strong distribution channel as well as creativity.

Customer Profile :                                                                                                                                 

                                                                                         

Demographic	Age: 4-60 Gender:  Male & Female Occupation: Student, Jobholder, Businessman
Geographic	Location: Urban, sub-urban Area:Dhaka,surroundings area of Dhaka, Khulna, Chittagong, Barisal etc
Pshychographic	Lifestyle: All class people Attitudes and beliefs: Children, Friends and Family oriented Perception: Positive image, better job opportunity. Attitude: Positive & unique.

Uses of IMC tools
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.

Advertising: 
Nestle MUNCH Rollz has reached their consumers through means of promotional activities like radio,TV, magazines, newspapers, internet, billboard and other technological communication devices.The nestle much chocolate has specifically imposed the fact in the add that though the crunchy wafer is mouthwatering, it is cheap in price as well. This method can efficiently attract a large number of customers.

Sales Promotion:

Nestle MUNCH Rollz mainly uses the local Trade oriented sales promotion which is targeted toward marketing intermediaries such as wholesalers, distributors, and retailer. Each & every important things get mentioned in their product label. Promotional and Merchandising allowances, price deals, sales contests and trade shows are some of the promotional tools used to encourage the trade to stock and promote a company's product. 

Others: 

Nestlé MUNCH ROLLz  uses the other IMC tools for this campaign. It includes Billboards, News paper, Magazines, alternative media and transits. Nestlé  used all the most useful IMC tools for this MUNCH ROLLz campaign.

MY Opinion:

Nestlé has done a wonderful job creating this TVC. Nestlé had always excelled in making contemporary advertising, and they have always had a stronghold in this. However, the only disadvantage of this add maybe the length because catching a viewer's attention in just a few seconds may not be the best idea. But, the fact that they have focused more on how the price has been portrayed; that might just have worked. The song of the TVC is very catchy & funny. So I think that it's a perfect TVC for a perfect yummy chocolate coated wafer.